The Brazilian musician, who collaborates with Indigenous artists and puts millions into philanthropy, explains his mission – and defends his jetsetting
When Alok, the most successful Brazilian DJ of his generation, was brainstorming the concept for his new live show, he considered calling it Rave New World. “But when I asked a gen Z kid, the daughter of my creative director, she made me realise how pretentious my idea was,” he says. “The grownups trying to find an easy way out for all of our problems.” Instead, “I started figuring out that it’s not about a new world, it’s about this world. We need to ‘Rave the World’.”
That new title might still seem trite to some, or hypocritical, coming from someone at the heart of a dance music industry with a heavy carbon footprint from constant flying: when I meet Alok, he’s about to board another plane at a private airport outside São Paulo. But dance music has often had a utopian bent to it, and Alok – who champions Indigenous Brazilians in his work and has partnered with the UN on climate initiatives – is certainly making efforts to better the world.
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The Brazilian musician, who collaborates with Indigenous artists and puts millions into philanthropy, explains his mission – and defends his jetsettingWhen Alok, the most successful Brazilian DJ of his generation, was...
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