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Lure of being a social media chef means youngsters forgoing classic training, Michelin star cook warns

Industry figures say that going viral is no replacement for the classic route of apprenticeships and competitions

Scroll through your timeline of choice and it won’t be long until you land on a video posted by a social media chef trying to send their recipes viral.

Such is the popularity of cooking videos that everyone from Michelin star masters to self-taught beginners like Brooklyn Beckham are setting up tripods on their kitchen counters to capture the perfect cut, cuission or crust on their culinary creations.

Apr 25, 2026 Food MasterChef Social media

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Food Apr 25, 2026 Lure of being a social media chef means youngsters forgoing classic training, Michelin star cook warns Industry figures say that going viral is no replacement for the classic route of apprenticeships and competitionsScroll through your timeline of choice and it won’t be long until you land on a video posted by a social...

Lure of being a social media chef means youngsters forgoing classic training, Michelin star cook warns

Industry figures say that going viral is no replacement for the classic route of apprenticeships and competitionsScroll through your timeline of choice and it won’t be long until you land on a video posted by a social...

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Lure of being a social media chef means youngsters forgoing classic training, Michelin star cook warns

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