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‘Tough pill to swallow’: LadBible boss on the traffic hit from Meta’s feed shake-up

Digital publishers struggle to reinvent business model after algorithm is changed in favour of promoting creator content

“When I look back at 15 years of growth, it is a tough pill to swallow and disappointing,” says Alexander “Solly” Solomou. The chief executive of the digital publisher behind popular brands including LadBible is bemoaning the City’s reaction to a sharp drop-off in traffic after algorithm changes made by the owner of Facebook and Instagram.

The change by Meta to more heavily promote creator content has sent a chill wind through digital publishers – from Solomou’s LBG Media to the owners of Marie Claire and the Daily Mail – which had relied on its platforms to promote clickable content and now face a scramble to reinvent business models that had flourished from relationships with Big Tech.

Jul 5, 2026 Digital media Media Meta

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Digital media Jul 5, 2026 ‘Tough pill to swallow’: LadBible boss on the traffic hit from Meta’s feed shake-up Digital publishers struggle to reinvent business model after algorithm is changed in favour of promoting creator content“When I look back at 15 years of growth, it is a tough pill to swallow and disappointing,” says A...

‘Tough pill to swallow’: LadBible boss on the traffic hit from Meta’s feed shake-up

Digital publishers struggle to reinvent business model after algorithm is changed in favour of promoting creator content“When I look back at 15 years of growth, it is a tough pill to swallow and disappointing,” says A...

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‘Tough pill to swallow’: LadBible boss on the traffic hit from Meta’s feed shake-up

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