Digital publishers struggle to reinvent business model after algorithm is changed in favour of promoting creator content
“When I look back at 15 years of growth, it is a tough pill to swallow and disappointing,” says Alexander “Solly” Solomou. The chief executive of the digital publisher behind popular brands including LadBible is bemoaning the City’s reaction to a sharp drop-off in traffic after algorithm changes made by the owner of Facebook and Instagram.
The change by Meta to more heavily promote creator content has sent a chill wind through digital publishers – from Solomou’s LBG Media to the owners of Marie Claire and the Daily Mail – which had relied on its platforms to promote clickable content and now face a scramble to reinvent business models that had flourished from relationships with Big Tech.
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Digital publishers struggle to reinvent business model after algorithm is changed in favour of promoting creator content“When I look back at 15 years of growth, it is a tough pill to swallow and disappointing,” says A...
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