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Chanel brings beanstalk to catwalk in fairytale Paris couture show

Storytelling collection opens with mousseline skirt suit and ends with simple black dress in spirit of label’s founder

The first model on the Chanel catwalk was wearing a sheer mousseline skirt suit and carrying a tiny century-old leatherbound book of fairytales that once belonged to Coco Chanel herself. With the Lord of the Rings soundtrack booming through a stage set of giant parasol-scale poppies and lupins as tall as giraffes, the clothes narrated the stories in the pages. A row of buttons on the spine of a dress began with an ugly duckling, and ended with a swan. A Goldilocks minaudière handbag was fashioned in the shape of a golden sleeping bear. The lining of a jacket was hand-painted with a scene from Puss in Boots.

But Matthieu Blazy, holding the same book in his hands backstage after the show, told reporters that his favourite fairytale was the rags-to-riches story of Coco herself. “She climbed the ladder to find her golden goose, by making clothes for real women. Her clothes were never parodies. They were rooted in life,” Chanel’s creative director said.

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Jul 7, 2026 Chanel Fashion Life and style

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