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Is the World Cup for sale? Here’s what Fifa’s plans mean and what happens next | Paul MacInnes

Gianni Infantino is under fire from Uefa over plans to sell off commercial rights for the tournament but he says they are ‘about the democratisation of football worldwide’

A week after the World Cup finished, Fifa has yet to announce whether Argentina will be punished for the violence seen on the pitch at the end of the final. What it has been able to do, however, is devise an entirely new way of running international football, which – in the words of its president, Gianni Infantino – “is about the democratisation of football worldwide”. It is also an idea to allow private investors take a stake in Fifa’s competitions and potentially make money from the World Cup.

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Jul 28, 2026 World Cup Gianni Infantino Fifa

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