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What, no sequinned crooners? How cruises became the home for world class theatre

Forget cheesy acts, these days cruise ships boast the cutting edge tech to stage hip West End productions and Olivier award-winning musicals – and young people are loving it

The phrase “cruise ship entertainment” conjures vivid images, even to those who have never set foot on an oceangoing vessel. Starry backcloths, sequined frocks, tunes and croons from yesteryear, the lite-ent values of the 1970s preserved in aspic. Perhaps those stereotypes held water way back when the singer Jane McDonald ruled the reality TV waves. But – lazy thinking ahoy! – do they still?

Look at the shows currently a-sail on the high seas, from the Olivier award-winning 9/11 musical Come from Away, to hip theatre-maker Emma Rice’s acclaimed Brief Encounter. And look at the onboard production values, which “way surpass what you see in London theatres”, says Susannah Daley of Peel Entertainment, which provides shows for the Ambassador cruise line. “These ships are now being built with theatre in mind, to a really high spec, to hold between 600 and 1,000 people. What can be produced in them is pretty phenomenal.” Producer David Pugh, a veteran of the West End who has collaborated with Cunard cruises, says: “These are probably the most technical theatres, in terms of lighting and sound, that you’ve ever seen outside of the best theatres in the world.”

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Aug 4, 2026 Theatre Stage Culture

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